India's traditional beverage, Goli Soda, is witnessing a surge in demand across international markets, including the United States, United Kingdom, Europe, and Gulf nations, bolstered by strategic expansion efforts and an innovative makeover.
The Agricultural and Processed Food Products Export Development Authority (APEDA), under the Ministry of Commerce, announced on Sunday that Goli Soda, rebranded as Goli Pop Soda, has gained a foothold in major global markets.
A strategic partnership with Fair Exports has facilitated regular supplies of the beverage to Lulu Hypermarket, one of the Gulf region’s largest retail chains.
“This iconic beverage, once a household staple, is making a remarkable comeback on the global stage, driven by its innovative reinvention and strategic international expansion,” the APEDA said in a statement.
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The drink has already entered foreign markets through successful trial shipments to the USA, UK, Europe, and Gulf nations.
Once on the verge of disappearing due to the dominance of multinational beverage corporations, the resurgence of Goli Soda is being hailed as a significant milestone in India's ongoing efforts to promote and export indigenous food and beverage products to global consumers.
“What sets Goli Pop Soda apart is its innovative packaging, featuring a unique pop opener that recreates the nostalgic fizzy burst Indian consumers fondly remember. This rebranding has captivated international markets, positioning the drink as an exciting and trendy product,” the statement further noted.
The rising international demand for the product underscores the potential of traditional Indian flavours to compete with global beverage giants, paving the way for broader export opportunities for homegrown brands.
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