Adding to the line-up of rapid commerce platforms that promise quick deliveries, logistics firm, DTDC Express, has announced the launch of its own vertical on the event of 35 years of the company’s foundation.
The rapid commerce vertical, Raftaar, will offer deliveries within 4-6 hours through hyperlocal dark stores, said the company.
“With Raftaar and our collaboration with Boston Consulting Group (BCG), we are setting the benchmark for how India will shop, sell, and deliver in the years ahead,” said Subhasish Chakraborty, founder, Chairman and Managing Director, DTDC Express Ltd.
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Rapid commerce is all set to redefine customer experience, supply chain efficiency, and market competitiveness, Chakraborty added.
“Rapid commerce is not just about faster deliveries; it is a strategic shift in consumer engagement. The 4–6 hour delivery window is in the 'Goldilocks zone' – it is quick enough to encourage conversions and build loyalty, yet sustainable enough to scale.
With Raftaar, we are evolving from Xpress to Xponential, leveraging DTDC's reach and technology to make rapid delivery a standard across all categories, particularly in high-growth Tier 2 and Tier 3 markets," said Abhishek Chakraborty, CEO, DTDC Express Ltd.
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