Cosmic orange is the new black, it seems, as the recently-launched iPhone Pro Max by Apple, which can only be pre-booked currently, has run out of stock in the colour in both India and the US.
As per information shared by the company staff, the phone’s cosmic orange colour saw a huge surge in demand as pre-booking went live for pick-up at Apple stores.
In India, in fact, the entire iPhone Pro Max series is not available for pre-order with pick-up option at Apple stores as of September 15, according to information sourced from the Apple India website, with company officials saying “all the cosmic orange iPhone Pro Max variants were being sold very fast”, because of which they were not available in any storage variant.
The executive added that the device in deep blue colour may be available at some stores while the back-end team tries to restock the orange colour “as soon as possible”.
While Apple did not issue any statement regarding a particular colour unavailability, a specialist said some stores will have limited devices available on September 19, which can be picked up without pre-order, but those devices will be given on a first-come, first-served basis.
Also Read: Apple drops AI-powered iPhone 17, Airpods
Apple unveiled the iPhone 17 series in the price range of ₹82,900 to ₹2,29,900, which will be available in India starting from September 19 onwards for customers who have pre-booked the device.
While the pre-orders for the devices were opened on September 12, consumers interested in purchasing 'out of stock' devices were told they can continue to book, but the devices will be delivered to them at their address after October 7.
In the US, the iPhone 17 series is priced between USD 799 (about ₹70,370) and USD 1,999 (₹1.76 lakh) a piece.
Taiwanese electronics giant Foxconn is the biggest producer of iPhones, with manufacturing facilities located in China and India.
The company recently commenced production of the iPhone 17 series at its second-largest manufacturing unit based in Bangalore, operating under informal restrictions imposed by China. All iPhones that are being produced here are shipped to meet the requirements of the US market.
According to multiple sources, Apple plans to increase iPhone production to 60 million units this year, from about 35-40 million units in 2024-25.
The company assembled 60 per cent more iPhones, worth an estimated USD 22 billion, in India in the year ended March 31, 2025. Its supplies within India grew by 21.5 per cent annually to 5.9 million units in the first half of 2025, with iPhone 16 being the highest-shipped model across the country during the period.
During the second quarter, Apple's iPhone supplies in India grew 19.7 per cent year-on-year in the June 2025 quarter, clocking 7.5 per cent market share in the country's smartphone market.
An analysis by S&P Global said that iPhone sales in the US were 75.9 million units in 2024, suggesting a need to double shipments either through new capacity or redirecting shipments bound for the domestic market.
However, according to sources, China has been informally restricting the supply of capital goods, skilled manpower etc., required for the expansion of iPhone production in India.
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