The Bharatiya Janata Party (BJP) will launch a three-month-long Aatmanirbhar Bharat Sankalp Abhiyan from September 25 to December 25, 2025, to promote Prime Minister Narendra Modi’s vision of Swadeshi and self-reliance, amid US President Donald Trump’s recent tariff escalation against India.
According to party sources, the campaign will be carried out in two phases. It will begin on September 25, the birth anniversary of Deendayal Upadhyaya, and conclude on December 25, the birth anniversary of former Prime Minister Atal Bihari Vajpayee.
As part of the campaign, the BJP will push for a nationwide call to be “Vocal for Local.”
BJP General Secretary Arun Singh has been entrusted with the overall responsibility of the programme.
The campaign will see wide participation from government bodies, local self-governing institutions, industry and trade organisations, social groups, cultural leaders, youth and women’s organisations, as well as influencers.
The outreach will feature a diverse set of activities, including trade and industry conferences, morning processions, torch rallies, youth fairs, farmers’ marches, spiritual gatherings, women’s meetings, MSME conferences, dialogue sessions and public engagement events.
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In every district, a 15 to 20-day Aatmanirbhar Bharat Sankalp Rath Yatra will also be organised, with a focus on promoting local products and services.
The initiative comes at a time when Prime Minister Modi has renewed his emphasis on self-reliance in critical sectors, following the United States’ decision to impose a 50 per cent tariff on Indian goods.
In his Independence Day address this year, Modi made a strong appeal for self-reliance, stressing the importance of energy independence and access to critical minerals.
“The thing which did not receive much attention till yesterday has come to the centre stage today. Self-reliance in critical minerals is very essential for us too. Be it the energy sector, industry sector, defence sector or any other technology sector, today, critical minerals play a very important role in technology, and hence we have launched the National Critical Mission. Exploration campaigns are underway in more than 1200 locations, and we are moving towards becoming self-reliant in critical minerals as well,” he said.
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