Naomi Osaka, the former US Open champion, adorns Lolita Goth-inspired dress in a new Nike advertisement titled "Dare to Hit Different," as she showcases a striking ensemble that has taken social media by storm before the onset of the US Open.
She is captivating the tennis world once again, not just with her skill on the court but now with her fashion statement at the 2024 US Open.
The ad features Osaka walking onto a tennis court in a stylish Nike outfit, complete with a black bomber jacket dress highlighted by a large beige silky bow on the back, and a tournament dress with four tiers of ruffles and a smaller shiny bow. Her unique style, combined with her commanding presence, has left spectators and fans in awe.
The ad opens with a group of women casually sitting on the benches, checking their phones, seemingly unaware of Osaka's arrival.
As she steps onto the court, she hits a ball with such force that it goes through the net, instantly capturing everyone's attention.
Her confident demeanour and eye contact with the women as she leaves the court embody the ad’s theme of "daring to hit differently."
Osaka’s outfit, which she influenced, reflects her fascination with Japanese subculture.
Yoon Ahn, the designer behind Osaka's US Open look, revealed that Osaka shared her interest in "Lolita" Goth fashion, which inspired the creative direction of her outfit.
The Nike ensemble, available in black for evening matches and green for daytime, incorporates elements like pink, frills, bows, and lace, emphasizing the playful yet powerful nature of the design.
Additionally, Osaka’s Nike sneakers feature a light green bow on each shoe’s ankle, further showcasing her love for unique and girly fashion details.
The shoes first gained attention when Osaka was photographed with fellow tennis player Iga Swiatek during a practice session.
Fans and followers are eager to see if Osaka can bring the same energy and style to her performance in the US Open as she does with her fashion.
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