Jammu and Kashmir Lieutenant Governor Manoj Sinha has said that Bollywood singer Sonu Nigam’s live concert in Srinagar would give a major fillip to the Union Territory’s tourism sector and provide a valuable platform for local artistes to showcase their talent before a wider audience.
The Lieutenant Governor’s remarks came as the city geared up for the high-profile concert, expected to draw large crowds and highlight Kashmir’s growing appeal as a cultural and tourist hub, with only fewhours left for the event to begin.
In a landmark cultural moment for the Kashmir Valley, Srinagar will host its first-ever large-scale live concert on Sunday, Oct. 26, at the Sher-i-Kashmir International Convention Centre (SKICC). The event, curated by a news channel will feature renowned singer Sonu Nigam performing against the picturesque backdrop of Dal Lake and the Himalayan peaks. Sonu Nigam will perform a selection of his most celebrated bollywood hits while also paying tribute to legendary bollywood Singer Mohammad Rafi
Sinha praised the TV Channel for hosting a star-studded concert in Srinagar featuring Bollywood singer Sonu Nigam, calling it a major boost for local artistes and the Union Territory’s thriving tourism sector.Speaking to channel in Srinagar, the LG Sinha said, “I would like to thank the organization that Sonu Nigam jaisey kalakaar Srinagar aa rahe hain. Sthanik kalakaaron ko channel ne avsar diya hai. Inki charcha poori valley mein hai, aur mujhe lagta hai bohot saare log is karyakram ko dekhne aur sunne aayenge.”
Highlighting the rise in tourist inflow, Sinha said, “A lot of tourists, both domestic and international, have been visiting Jammu and Kashmir since 2019. The number of tourists coming from abroad increased after the G20 Summit.”He added that more than two crore tourists have visited Jammu and Kashmir annually over the past three to four years, describing it as a reflection of growing confidence and a message to the world that “Kashmir is a safe place for tourists.”
Commenting on the Amarnath Yatra and recent challenges, the LG said, “Despite the terror attack in Pahalgam and subsequent natural issues like landslides, the tourism sector revived strongly later. I hope your concert will further boost tourism.”Sinha also acknowledged the contribution of Bollywood and local talent in promoting Kashmir’s cultural identity. “The local artistes are very talented. I hope they get opportunities and platforms to showcase their skills to the world,” he said.
While the Lieutenant Governor mentioned he would be unable to attend the Sonu Nigam concert due to Chhath Puja, he confirmed his participation in another event ‘Harmony by the Ganga’ featuring A.R. Rahman scheduled in Varanasi on November 14.
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