Uttar Pradesh is stepping up its economic diplomacy with an aggressive campaign to position itself as a global investment hub, drawing foreign companies with the promise of scale, stability, and infrastructure. The state is banking on the “China+1” strategy, a shift by multinationals to diversify supply chains, to bring international manufacturers and investors to India’s largest domestic market.
According to an official release, over 200 international companies have already been engaged by the state government, including more than 30 from the United States, 30 from Germany, 20 from Japan, 14 from China, seven each from France and Switzerland, six from Denmark, and five from Spain. The government is setting up country-specific desks, supported by Indian embassies abroad, to convert leads into firm investments.
Uttar Pradesh is already seeing dividends. Of the 574 projects approved under the Production Linked Incentive (PLI) scheme, 70 companies are operational in the state, 11 are working on new projects, and 20 have signed memoranda of understanding with the government. Follow-ups are under way with more than 470 companies.
The state has also assigned account managers for 814 companies, including Fortune 500 and India Next 500 firms. The outreach covers sectors as varied as shipping, petrochemicals, telecom, insurance, retail, and public sector banking, with firms such as Gujarat State Petronet and Tamil Nadu Newsprint already onboard. So far, 50 new MoUs have been signed through this initiative, with talks progressing with 16 new leads and 282 potential investors.
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“Several factors are driving foreign companies to invest in Uttar Pradesh. The most crucial is strong political leadership, with CM Yogi's decisive and stable governance inspiring confidence. Alongside this, the state offers world-class infrastructure, expressways, airports, industrial corridors—combined with the advantage of being India's largest consumer base. Improvements in ease of doing business, including a single-window clearance system and investor facilitation centres, are further strengthening UP's appeal,” the release said.
The government believes the confluence of industrial corridors, airports, expressways, and reforms in ease of doing business gives the state a unique advantage. With a skilled workforce, abundant land, and access to a vast domestic market, Uttar Pradesh is looking to turn investor interest into an industrial transformation. The strategy, officials maintain, is not merely about attracting capital but about positioning the state as an epicentre of global manufacturing and trade.
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