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Searched Tag: dj lockup

Assam Police’s ‘DJ Lockup’ campaign creatively spread awareness against drunken driving, garnering 154 million views and inspiring other states with its humorous, safety-centric approach.

Assam 'DJ Lockup' move cuts accidents by 55%, gets 154 Mn views

January 9, 2025, 01:26 PM - 3 min read

Assam Police’s ‘DJ Lockup’ campaign reached 154 million views and led to a 55% reduction in road accidents in Guwahati, showcasing the power of creative digital awareness drives against drunken driving.

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Using New Year’s Eve buzzwords, the official Assam Police handle shared a banner that read, “DJLockup Night! Where the beats are hot, but the bars are cold."

Assam's 'DJ Lockup' campaign returns to tackle drunk driving

December 29, 2024, 05:54 PM - 3 min read

Assam's 'DJ Lockup' campaign, now in its second year, is back to promote road safety and discourage drunk driving ahead of the New Year. The initiative includes humorous social media posts and a call for responsible partying, urging people to “party smart, stay safe” this festive season.

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