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May 31, 2026, 04:10 PM - 7 min read
Studies on journalistic language and neologisms clearly demonstrate that newspapers are platforms for the creation and dissemination of new vocabulary. However, if a significant amount of journalistic writing is delegated to generative AI, this role will diminish.
Read moreMay 22, 2026, 04:20 PM - 7 min read
Generative AI has changed the equation of persuasion entirely: chatbots can now deliver a personalised, adaptive and targeted message, informed by the most intimate details of your life. Studies show this kind of personalised content to be 65 per cent more persuasive than messages from humans or from non-personalised AI.
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